For the launch of the new generation DAF trucks we have closely together with the awesome team over at Ingredient Media! The new generation was being kept secret until the release so we chose a full CG production. Delivering a 6K, 5-minute CG commercial generating millions of views online! The new generation DAF trucks broke all records and became the most successful launch ever! Credits: - Ingredient Media: Joep Oudenhuijsen, Michiel van Horen, Nick van Heugten, Jim Peeters, Micha Clazing - De Bont Digital: Remco de Bont, Bram Cardon